Joico Blonde Life Violet Shampoo 300ml styling cream plus the molding and shaping

plus the molding and shaping power of a gelée…all in one game-changing hybrid

Beautiful soft results with a supportive curl/wave formation

turning frizz into soft smooth curls

strengthen and bind moisture

Will lift up to seven levels

Joico Blonde Life Violet Shampoo 300ml styling cream plus the molding and shapingYoull never lose your cool with Blonde Life Violet Shampooa brilliant, brass neutralizing cleanser, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. Instantly cool brassy tones and brighten cool blonde hair Help maintain healthy looking hair with brilliant shine Nourish and protect fragile blonde hair Rich lather gently cleanses hair