Viral Marketing Campaigning formatIsbn:Softcover - 9783656572763 Königstein

Königstein

GERARDO / ERRÁZURIZ

Wissenschaftlicher Aufsatz aus dem Jahr 2013 im Fachbereich Jura - Zivilrecht / BGB AT / Schuldrecht / Sachenrecht

der Wirtschaft und Religion der antiken mediterranen Welt

Ebenso wird aufgezeigt

Viral Marketing Campaigning formatIsbn:Softcover - 9783656572763 KönigsteinResearch Paper (postgraduate) from the year 2012 in the subject Business economics Offline Marketing and Online Marketing, grade: 1,0, University of Mnster, language: English, abstract: The marketing landscape has undergone tremendous changes throughout the past decades (Keller 2009: 139). This has resulted in a communication environment in which the isolated usage of traditional media techniques is challenged. Already in 2006, 65% of consumers felt